As a vendor at Steel Goat Marketplace, you’re not just part of a larger community—you’re also running your own small business. With over 100 vendors under one roof, Steel Goat Marketplace works hard to promote everyone, but it’s crucial to remember that self-promotion is key to your success.
Why It’s Important to Promote Yourself:
Consistency Builds Awareness: The phrase “out of sight, out of mind” is true in business. If you only post once or twice about your workshop, class, service, or event, you’re limiting your reach. Regularly promoting your offerings ensures they stay on people’s radar.
Reaching Your Target Audience: You know your customers best. By promoting your events in specific groups or platforms where your audience hangs out, you increase the chances of reaching the right people who are genuinely interested in what you offer.
Creating Engagement: Consistent promotion helps build excitement and anticipation. The more you post, the more opportunities you have to interact with potential attendees, answer questions, and encourage participation.
Strengthening Your Brand: Frequent posts and updates reinforce your brand identity and message. This helps potential customers associate your business with the products or services you offer, making you their go-to choice when they’re ready to buy or participate.
Remember, the success of your event or service is directly tied to how well you market it. Don’t rely solely on marketplace-wide promotion—take charge of your business by actively and consistently getting the word out. The more you engage with your audience, the better your turnout will be.