Planning an event can be exciting, but it requires proper preparation to ensure success. Here’s a step-by-step guide to help you organize a successful event at Steel Goat Marketplace:

Define Your Event:
- What type of event are you hosting? (Workshop, class, demonstration, sale, etc.)
- Who is your target audience?
- What are the goals of your event? (e.g., increase sales, brand exposure, community engagement)
Choose a Date and Time:
- Consider your target audience’s availability.
- Check the Steel Goat Marketplace calendar to avoid conflicts with other events.
Reserve Your Space:
- Confirm your reservation for the appropriate space (e.g., Goat House, Service Room, etc.).
Budgeting:
- Outline all potential expenses (materials, advertising, refreshments, etc.).
- Consider any fees for using the space or additional services.

Finalize Event Plan:
- Write a detailed event description including all key details (who, what, when, where, why).
- Create a list of materials needed and any special requirements.
Design Marketing Materials:
- Flyers, posters, and social media graphics: Ensure all event details are clear and visually appealing.
- Social Media Content: Write captions, hashtags, and other content to promote your event.
- Email Announcements: Draft emails to send to your customer list or for Steel Goat Marketplace to include in their newsletters.
Submit Details to Steel Goat Marketplace:
- Provide event details, flyers, and other promotional materials for approval and distribution.
Create an Event Page:
- Set up an event page on social media platforms or Eventbrite (if applicable) to start RSVPs and increase visibility.

Distribute Flyers and Posters:
- Post in high-traffic areas within Steel Goat Marketplace and around the local community.
Start Social Media Campaign:
- Share event details across your social media channels.
- Post weekly updates, teasers, or behind-the-scenes content leading up to the event.
Engage Your Audience:
- Respond to inquiries on social media or through email.
- Encourage your followers to share the event with their friends and family.

Increase Social Media Activity:
- Share countdown posts, reminders, and last-minute updates.
- Engage with potential attendees by answering questions and providing more details.
Collaborate for Cross-Promotion:
- Partner with other vendors or local businesses to cross-promote your event.
- Ask Steel Goat Marketplace to feature your event on their social media pages and newsletters.
Finalize Logistics:
- Double-check your materials, setup, and any other last-minute needs.
- Confirm any guest speakers, helpers, or special arrangements.

Remind Your Audience:
- Share final reminders and a detailed event agenda.
- Send out last-minute email reminders to your subscriber list.
Prepare Your Setup:
- Arrange materials, displays, and other essentials.
- Visit the event space to visualize the setup and make any necessary adjustments.
Final Confirmations:
- Confirm all logistics, helpers, and schedules.

Arrive Early:
- Set up your event space, ensuring everything is in place before guests arrive.
Engage with Attendees:
- Greet guests warmly and engage them in the activities.
- Collect feedback or contact information for future events.
Document the Event:
- Take photos or videos for social media and future promotions.

Thank Attendees:
- Send thank-you notes or emails to participants.
Post-Event Social Media:
- Share highlights, photos, and any positive feedback on your social media channels.
Review and Reflect:
- Evaluate the success of your event and take notes on what could be improved for next time.

Event Planning Guide for Vendors at Steel Goat Marketplace