Planning an event can be exciting, but it requires proper preparation to ensure success. Here’s a step-by-step guide to help you organize a successful event at Steel Goat Marketplace:


1. Initial Planning: 6-8 Weeks Before the Event

  • Define Your Event:
    • What type of event are you hosting? (Workshop, class, demonstration, sale, etc.)
    • Who is your target audience?
    • What are the goals of your event? (e.g., increase sales, brand exposure, community engagement)
  • Choose a Date and Time:
    • Consider your target audience’s availability.
    • Check the Steel Goat Marketplace calendar to avoid conflicts with other events.
  • Reserve Your Space:
    • Confirm your reservation for the appropriate space (e.g., Goat House, Service Room, etc.).
  • Budgeting:
    • Outline all potential expenses (materials, advertising, refreshments, etc.).
    • Consider any fees for using the space or additional services.

2. Finalize Event Details: 4-6 Weeks Before the Event

  • Finalize Event Plan:
    • Write a detailed event description including all key details (who, what, when, where, why).
    • Create a list of materials needed and any special requirements.
  • Design Marketing Materials:
    • Flyers, posters, and social media graphics: Ensure all event details are clear and visually appealing.
    • Social Media Content: Write captions, hashtags, and other content to promote your event.
    • Email Announcements: Draft emails to send to your customer list or for Steel Goat Marketplace to include in their newsletters.
  • Submit Details to Steel Goat Marketplace:
    • Provide event details, flyers, and other promotional materials for approval and distribution.
  • Create an Event Page:
    • Set up an event page on social media platforms or Eventbrite (if applicable) to start RSVPs and increase visibility.

3. Begin Promotion: 3-4 Weeks Before the Event

  • Distribute Flyers and Posters:
    • Post in high-traffic areas within Steel Goat Marketplace and around the local community.
  • Start Social Media Campaign:
    • Share event details across your social media channels.
    • Post weekly updates, teasers, or behind-the-scenes content leading up to the event.
  • Engage Your Audience:
    • Respond to inquiries on social media or through email.
    • Encourage your followers to share the event with their friends and family.

4. Ramp Up Promotion: 2-3 Weeks Before the Event

  • Increase Social Media Activity:
    • Share countdown posts, reminders, and last-minute updates.
    • Engage with potential attendees by answering questions and providing more details.
  • Collaborate for Cross-Promotion:
    • Partner with other vendors or local businesses to cross-promote your event.
    • Ask Steel Goat Marketplace to feature your event on their social media pages and newsletters.
  • Finalize Logistics:
    • Double-check your materials, setup, and any other last-minute needs.
    • Confirm any guest speakers, helpers, or special arrangements.

5. Final Countdown: 1 Week Before the Event

  • Remind Your Audience:
    • Share final reminders and a detailed event agenda.
    • Send out last-minute email reminders to your subscriber list.
  • Prepare Your Setup:
    • Arrange materials, displays, and other essentials.
    • Visit the event space to visualize the setup and make any necessary adjustments.
  • Final Confirmations:
    • Confirm all logistics, helpers, and schedules.

6. Event Day:

  • Arrive Early:
    • Set up your event space, ensuring everything is in place before guests arrive.
  • Engage with Attendees:
    • Greet guests warmly and engage them in the activities.
    • Collect feedback or contact information for future events.
  • Document the Event:
    • Take photos or videos for social media and future promotions.

7. Post-Event Follow-Up:

  • Thank Attendees:
    • Send thank-you notes or emails to participants.
  • Post-Event Social Media:
    • Share highlights, photos, and any positive feedback on your social media channels.
  • Review and Reflect:
    • Evaluate the success of your event and take notes on what could be improved for next time.

 

When you are ready to plan your event you can fill out the form below to get started with your event planning:

Steel Goat Event Form